GP Cleaners

Website: www.gpcleaners.co.uk

Key Objectives

• Full professional re-brand
• Create website design that reflects the quality of service that GP Cleaners provide
• Develop bespoke CMS system allowing in-house administration of website updates
• Display all services and catalogue of products effectively
• Improve site traffic though an SEO campaign
• Generate online enquiries with a view to sell services and products

Services

• Bespoke systems
• Web design
• Branding
• SEO
• CMS
• Hosting

Profile

Gloucestershire based GP Cleaners sell, service and hire a complete range of new and used industrial and commercial cleaning machinery to local cleaning contractors. With 25 years experience, GP Cleaners are also authorised servicing and repair agents for Karcher U.K, Nilfisk-Alto, Numatic International and Prochem.

Solution

The website was designed to act as GP Cleaners marketing hub and present a new corporate image. The structure sets out to provide users with links and information for all the key aspects of the business.

"When we first approached Swimming Hippo Digital for the development of our new website, our most important requirement, after the look and feel of the website, was the ability to market our products & services to our existing customer and to be able to attract new customers. We also needed to be able to change the important components of the website ourselves - with this in mind an easy to use content management system was developed, giving us full control over the necessary parts of our website."

A bespoke content management system was developed to provide GP cleaners with the facility to change copy, add and edit products and services and publish news company news.

“We feel the team at Swimming Hippo have delivered on all accounts, we are pleased with the look and easy navigation of the website and the content management system is very simple to operate, but most importantly the process of constructing the site has been made easier by the friendly, helpful advice and the 'can do' attitude shown by Swimming Hippo.”

Many custom features were included within the website including Google search bar, call back facility, pro-forma invoice request and user controlled links to a branded ebay shop.

All of the above is promoted online with an ongoing SEO campaign designed to drive focussed traffic to the website, increasing enquiries and sales leads.

"We at G.P. Cleaners would have no hesitation in recommending the Swimming Hippo Design to any of our customers - in fact we already have and feel sure that they will as pleased with Joe and the team as we are."