The Winnen Furnishing Company

Website: www.winnens.co.uk


Key Objectives

  • Modernize the companies website to improve overall online presentation
  • Increase online enquiries
  • Increase footfall into the shop
  • Allow for administration of the website to take place in-house
  • Market furniture to a younger market
  • Attract people shopping in Cheltenham to drop into the shop
  • Increase commercial enquiries to UK locations
  • Provide opportunities for online networking

Services

Profile

Winnen’s Furnishing Company is a Cheltenham based furnishing retailer providing a range of both contemporary and traditional furniture for home use. The range offered includes; dining room, living room, cabinets and accessories.

In addition to this, for both home and commercial use, an extensive selection of flooring is available from 100% wool carpets to hard wood flooring.

Key to the marketing of Winnen’s Furnishing Company (WFC) are a number of brand names that attract footfall into the shop. These brands include;

  • Stressless, Ekornes (UK Main Dealer)
  • Amtico (soon to be approved retailer and fitter)
  • Karndean (soon to be approved retailer and fitter)

In order to differentiate WFC from other furniture retailers, it is key to present the friendly, approachable service level that will be provided, particularly advice provided from staff within the shop to make sure that a customer buys not only a quality piece of furniture, but one that is right for there requirements. It is also a key advantage that much of the stock available is view in a large showroom.

Although currently most shopper's are fairly local, people have travelled from as far as Manchester particulary to view the Stressless range of products. This and the UK delivery available should also be presented clearly.

Solution

Three design visuals were created for Winnens with the final selection chosen because of the way it addressed customers looking for both contemporary and traditional furnishings.

The site is driven by an inline content management system allowing for images and text to be easily updated.

Post website launch marketing support is being provided through SEO and branded email broadcasts.

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