ResourcesAsk Jeeves search engine revivedguardian.co.uk [published 20th April 2009]Three years after being ushered into retirement as a digital anachronism Jeeves, PG Wodehouse's all-knowing butler, is being brought back as the brand name of Ask.com in the search engine's latest multimillion-pound attempt to take on Google. Ask.com is to relaunch in the UK as Ask Jeeves three years after ditching the brand. The butler character will be reintroduced to the search engine's branding and advertising after a makeover - by Savile Row tailor Gieves & Hawkes, no less - that will ditch Jeeves's pinstripe trousers and coattail jacket for a trendier look. The Jeeves brand will return in a national TV, press, radio and online campaign kicking off this week after research found that 83% of UK consumers still identified the search engine by the Ask Jeeves name and butler character. To see how Swimming Hippo Digital can help with improving your online presence and seo, click here. |
