Designs to overcome a downturn
Design Council
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps.
But design is a powerful tool in a downturn.
Our research shows that more than half of the UK’s businesses:
- ... are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.
- ... think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.
- ... think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.
Read full article
To see how Swimming Hippo Digital can create a downturn beating design, click here.
