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Firms can clean up using online tools

Times Online [published 11th January 2009]

Businesses should embrace the web as the high street feels the pinch

Rent hikes and a disruptive town-centre renovation threatened the future of Nathan Wood’s Derby-based electrical retail business in 2002.

Interested in the idea of selling goods online, Wood set up a website, Dustbag.co.uk, selling vacuum-cleaner bags. It soon took off and two years after its launch he closed the shop to concentrate on the new business.

Wood now sells vacuum dust bags of all makes throughout the UK and Europe and business is brisk, he said. “We’ve been growing at 40% year on year, which is much faster than we originally expected. Without the internet we would not have survived.”

His venture is just one example of how small firms are using the internet to transform their businesses. While the high street suffered, online sales — often through small specialist retailers — continued to grow, said Cameron McLean at the payment website PayPal.

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