ResourcesMicrosoft: There's a buzz about BingBBC News [published 31 July 2009]I've spent some time in recent days with Microsoft executives in the UK, and there's a surprising spring in their step. Surprising, because these are not great days for the software behemoth, having just suffered its first annual drop in revenues in its history, as its major corporate customers cut back on their spending on products like Windows and Office. But the executives I met were keen to stress a switch in focus from businesses to consumers. They appear to have woken up to the fact that Vista caused such a wave of disappointment among many users that severe damage was done to the company's image - and they say they're determined to do better. They pointed to all sorts of stats showing how great an engagement their company had with UK consumers - 21 million Hotmail users; 17 million Messenger users; 16 million visitors to the MSN homepage each month. They enthused about some good reviews and record pre-order figures for Windows 7, due out in late October. To see how Swimming Hippo Digital can help your website improve its search engine rankings, click here. |
