The Value of Design Factfinder
Design Council [published 16th October 2008]
Businesses which use design perform better than their rivals. There’s unmistakeable proof of that in our Value of Design Factfinder, a unique online information tool (previously published as Design in Britain)
The Value of Design Factfinder was launched in June 2006 and shows the positive impact of design on practically every measure of business performance, including market share, growth, productivity, share price and competitiveness. Data from the Design Council National Survey of Firms 2005, previously published as Design in Britain, shows that:
- Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
- More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of UK companies overall. 83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46%.
- Design is integral to 39% of rapidly growing companies but to only 7% of static ones.
- 80 per cent of design-led businesses have opened up new markets in the last three years. Only 42% of UK businesses overall have done so.
- A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
Read full article
To see how Swimming Hippo Digital can help with re-branding and design, click here.
