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Twitter to offer commercial 'paid-for' accounts

Times Online [published 26th March 2009]

Twitter is to offer paid-for accounts to businesses as the company looks to convert its popularity into cash

Twitter, the free micro-blogging service, has confirmed that it will soon offer paid-for “commercial” accounts to give businesses additional features unavailable to casual users.

In the three years since its launch, Twitter has attracted millions of users worldwide, but the site, which currently does not carry any advertising, has not translated its popularity into revenue.

It has long been known that Twitter executives have been looking to build a viable business model around their popular concept, and Twitter cofounder Biz Stone confirmed to the Silicon Valley Insider blog yesterday that it does plan to offer “commercial features” for a fee in the future.

He said that companies and individuals will still be able to Twitter for free if they wish to, and that the “for-sale” features will be add-ons.

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