Resources

Working out what your business needs

Design Council [published 2009]

Once you have decided to take the project forward, you and your newly-appointed web design agency need to move on to the discovery, or requirement-gathering stage. Working with your web design agency to agree on a written strategy brief is important, because it will define the scope of your project.

Independent research

Sometimes, organisations choose to appoint an independent research agency to establish their website’s requirements. They will then present this research to the web designer who can use it to help plan the scope of the website.

However, you shouldn’t be disheartened if your designers prefer to do their own investigations; this is entirely normal. These days, many designers prefer to work with companies themselves to help understand and identify their customers, competitors and their business goals as part of the design process.

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