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Can design help businesses survive today's tough economic climate?

Design Council

How have other firms succeeded when times are tough?

In the middle of an economic downturn, SMEs need all the help they can get to survive the tough times. But when revenues are falling it can be tempting to cut marketing budgets, to delay new product development and to reduce research in an effort to save money. But is this the best thing to do?

But Design Council research shows that design is an important tool that can help businesses survive a recession. And we have lots of case studies that show how an investment in design can be instrumental in turning the corner to renewed growth.

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