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Design Eye for the web guy

.net Magazine [published 11th November 2008]

Andrei Herasimchuk explains how he was inspired by reality show Queer Eye for the Straight Guy to bring fresh vision to existing web design

I remember being annoyed by one of Jakob Nielsen’s articles on Useit.com and wrote a vitriolic rant in response. But upon reading it later I realised it wasn’t going to properly communicate what I know to be true: that design is a holistic exercise – one that must solve problems for both the form and the function of the final product.

Then the idea occurred to me: why not follow the example set by Queer Eye for the Straight Guy? That popular reality television series was a case study in how to communicate the benefits of good design. I thought it would be interesting to try to follow that model and see what happened. I threw away my rant, sketched an outline for a new approach and then promptly enlisted the help of some of the best designers in the business [Didier Hilhorst, Bronwyn Jones, Cameron Moll, Paul Nixon, D Keith Robinson, Ryan Sims and Greg Storey] to rework the entire thing. The result was ‘Design Eye for the Usability Guy’.

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