ResourcesHow Google stole mighty Microsoft’s thunderTimes Online [published December 2009]The past decade in technology is the story of the way three companies have shaped our online and offline lives Empires always seem invincible just as they are about to crumble. Microsoft was no different. At the start of the decade, the company was dominant. Its software, Windows, ran most of the world’s computers. Windows users were then lured into using its other products — to surf the web, to listen to music, to write documents. Using a computer meant becoming a Microsoft customer. The company was dominant. But not invincible. Today, Microsoft is openly mocked by Apple in its advertising. Computers have become portholes to the internet. Once there, Google is the brand people know and trust. Microsoft’s products are still used but they are not life-changing. The past decade in technology is the story of how three companies shaped our online and offline lives. It is the tale of the fall of Microsoft, the rebirth of Apple and the rise of Google. Their competing fortunes and philosophies also point to what the next ten years might have in store. Click here to read the full article. |
