Resources

M&S overhauls website in multichannel push

Design Council [published October 2009]

Marks & Spencer has modernised its e-commerce site M&S Direct to improve the customer shopping experience and support future multichannel growth.

The new-look site will launch today (14th October) and will include additional features that the retailer hopes will attract new customers.

M&S has added a pop-up shopping basket, product reviews, a more powerful search, stock availability information as well as better product viewing tools, catwalk videos, fabric swatches and related product suggestions, so that online customers can access more information without being diverted away from the shopping page

Click here to read the full article.

Talk to us about our e-commerce solutions.