Pay Per Click Management

Ranking in those high positions within the search engines through SEO doesn't happen quickly, meaning an alternative marketing strategy is required to gain instant traffic. Pay Per Click (PPC) marketing is an extremely successful method of gaining targeted traffic to your site instantly and allows the opportunity to appear within the first page of search results. Even when your site begins to receive traffic from natural search results, it can be a worthwhile investment to continue with Pay Per Click marketing.

Once search terms have been identified, a PPC Campaign (initially we would advise using Google AdWords) can be set up. This account can be managed to:

commit to a set spend per month
keep your ads highly visible (we aim to be listed in the top 4 as an average)
sponsor very specific phrases and add more emphasis to certain search phrases periodically or at specific times (e.g. if there is an industry press release about a specific service that the company offer, this can be promoted)
keep track of, and analyse account activity with a view to improve budgeting and click through rates. We can reduce your cost per click whilst at the same time increase your return on investment

Full monthly reporting will be provided including Google Analytics, showing click to enquiry ratio and effectiveness of ads.